Maicon, We Already (Heart) You

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João Zavaski, Francisco Lachowski, Ad Campaigns, And Sepp Magazine

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Arthur Sales, Gisele, Kelly Rowland, And The World Cup

Nike & Nunca: The New True Color Series

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There is no excuse for looking bad this World Cup. In addition to the Nike (RED) N98 track jacket and the Brasil Black Pack, Nike is also launching the True Color Series, developed in partnership with Nunca, one of my very favorite Brazilian graffiti artists.

Mandingas

Nike presents the new uniform of the Brazilian soccer team in a short movie about superstitions.

Alexandre Pato Models Brazil's New Uniform For The World Cup

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And other than the fact that it is slightly tighter than the previous uniform, here is cool fact about the nine new uniforms Nike unveiled yesterday at an event in London: the brand's sponsored teams will be wearing tops made entirely of polyester from recycled plastic bottles. Tighter and environmentally conscious. The only way to make it better would be to design those shorts a couple of inches shorter.

Any thoughts on the purple and orange sneakers? Because I am hoping they are obligatory in South Africa.

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