Nike & Nunca: The New True Color Series


There is no excuse for looking bad this World Cup. In addition to the Nike (RED) N98 track jacket and the Brasil Black Pack, Nike is also launching the True Color Series, developed in partnership with Nunca, one of my very favorite Brazilian graffiti artists.

The Brazilian Soccer Team Goes Red


Nike (RED) designed a special track jacket for the national soccer team based on the the N98, one of the first outfits designed by Nike for the Brazilian team.

The (Nike) RED N98 track jacket made its official debut a week ago in Brazil's match against Ireland, and is already available at for $220. All proceeds from the sale of the jacket will go to Global Fund for the fight against AIDS in Africa.

If red is not your thing, Nike has also developed a collection in black solid pieces called the Brasil Black Pack. It is available online at Sneakersnstuff, and at the Nike Sportswear Store in São Paulo.


Nike presents the new uniform of the Brazilian soccer team in a short movie about superstitions.

Alexandre Pato Models Brazil's New Uniform For The World Cup



And other than the fact that it is slightly tighter than the previous uniform, here is cool fact about the nine new uniforms Nike unveiled yesterday at an event in London: the brand's sponsored teams will be wearing tops made entirely of polyester from recycled plastic bottles. Tighter and environmentally conscious. The only way to make it better would be to design those shorts a couple of inches shorter.

Any thoughts on the purple and orange sneakers? Because I am hoping they are obligatory in South Africa.

Rolling Stone, Victoria's Secret, And France's Ticket To The World Cup

Soccer Played Fined For Taking His Shirt Off


This has got to be some sort of a joke, right? São Paulo soccer player Washington was fined for taking his shirt off after scoring a goal in a match against Corinthians. I say this kind of behavior should not be fined, it should be rewarded from now on. Watch it on video after the jump.

RSS FeedPodcast

Video Channel