"Rio" Premieres In Rio

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Jesse Eisenberg, singer Bebel Gilberto, Jamie Foxx, Rodrigo Santoro, Carlinhos Brown, Anne Hathaway, Sérgio Mendes, Jemaine Clemente, Taio Cruz, Will.i.am, and director Carlos Saldanha yesterday at the press conference for Rio in Rio de Janeiro. The movie's premiere took place in the city last night.

Rodrigo Santoro And Adriana Lima For Forum

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When I heard David Sims was shooting Adriana Lima and Rodrigo Santoro in New York for Forum's fall 2011 ad campaign, I honestly thought it would be the best ad campaign in Brazil this season. Now that the ads are out I have to confess that I am a little disappointed. It is not that I don't like the pictures. It is just that I look at them and think of Emporio Armani as opposed to Forum.

More Of Kate Moss And Mario Testino In Brazil

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Kate Moss and Mario Testino are still hard at work in Rio, shooting a rumored 70 pages of editorial for the anniversary issue of Vogue Brazil. Yesterday the two shot on location at samba school Vila Isabel in the moring, and at the Copacabana Palace in the afternoon with actors Cauã Reymond and Rodrigo Santoro.

According to Vivi Mascaro and RG, Mario Testino will be opening his communications and branding agency Higher And Higher with business partner Jan Olesen in Brazil in May. To celebrate the new venture, Testino will be receiving friends and potential clients at São Paulo's bar Numero this coming Friday. Kate, of course, will be there.

Stalking Rodrigo Santoro

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At Cafe de la Musique in Florianópolis for new year's eve.

Hightlights Of 2010, Made In Brazil Magazine, And NYE In Brazil

Brazilian Labels Are Spending A Lot Of Money For Fall 2011

Aside from the Osklen ads, which I actually really liked this season, the spring/ summer 2011 ads in Brazil have been beyond mediocre. Fortunately, however, it looks like  Brazilian labels are trying to make up for it next season with stellar castings and foreign photographers and stylists.

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For fall/ winter 2011, Colcci replaced Gisele with Alessandra Ambrósio and Ashton Kutcher. The campaign was photographed on Friday in New York by Steven Klein, and rumor has it that Mr. Kutcher will also be hitting the runway for the label next month in São Paulo along with Alessandra and Gisele.

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Forum also shot its new ad campaign in New York last week, with Rodrigo Santoro and Adriana Lima styled by none other than Karl Templer and photographed by David Sims. Sims is also responsible for the Tufi Duek ad campaign, which will featured Anja Rubik styled by Joe McKenna.

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