Actor Reynaldo Gianecchini in Barra da Tijuca yesterday.

Actors Pedro Neschling, Sérgio Marone, and Reynaldo Gianecchini have all recently posed with angel wings in different favelas in Rio for a secret angel project. I already cannot wait to see who else will be involved and what the end result will look like. Love an angel with a six-pack and a wet t-shirt.

You sort of wonder at what point all the sexiness in the video and all the fake sweat in Reynaldo Gianecchini's arms turned into one of the worst ad campaigns of the season in Brazil.

Related: Gisele And Gianecchini for Colcci

I love Gisele and I also have a soft spot for Reynaod Gianecchini, but I am beyond underwhelmed with their new ad campaign for Colcci photographed by Gui Paganini. Most of the spring ad campaigns in Brazil haven't been unveiled yet, but this one sure is a strong contestant for lack of concept and beauty artist on crack (who in their right mind would throw a bucket of baby oil on Gisele's head?). When even Gisele looks uninteresting in a picture, you know there is a massive problem with it.

PS- What happened to hiring David Sims to shoot the campaign again this season?

• Alexandre Cunha on the cover of L'Officiel Hommes Lebanon.
• I can't wait to get a copy of the double-sized summer 2010 issue of Electric Youth! magateen.
• Models.com interviews photographer Tom Munro.
• Cathy Horyn on small independent magazines.
• Caroline Trentini in Universal Coverage by Steven Meisel for the August issue of Vogue.
• Aline Weber for See by Chloé by Inez and Vinoodh.
• Reynaldo Gianecchini in a wet t-shirt.
• An interview with designer Reinaldo Lourenço.
• A look inside Zezão's solo exhibit at Choque Cultural in São Paulo.
• Brazilian street artists Stephan Doitschinoff and Os Gêmeos are part of the Viva la Revolucion exhibit which opened yesterday at San Diego's Museum Of Contemporary Art. The exhibit will be on display until January 2 of next year.
• For more of Stephan Doitschinoff's work, watch the new video for N.A.S.A. Project's Strange Enough.
• The Creators Project is landing in Brazil on August 14, with performances by Mark Ronson, Zegon, N.A.S.A., and rapper Emicida. To win tickets, visit the event's website. To listen to Mark Ronson's new single Bang Bang Bang, head over to Arjan Writes.

• I didn't attend the shows in Rio this season, but if there is one designer I would tell you to keep an eye on it is Lucas Nascimento. He is a knitwear expert, and his spring collection shown yesterday was my favorite show in Rio this past week. Watch it here.
• Meet newcomer Douglas V. from Criciuma.
• Reynaldo Gianecchini will be walking the Colcci spring 2011 show along with Gisele in São Paulo next week. It is already the lamest booking of SPFW if you ask me.
• Chanel Iman will be the face (and body) of Rosa Chá again for spring 2011.
• Kate Moss has signed with lingerie brand Valisere.
• Vogue Brazil's June 2010 cover looks just like the cover from exactly a year ago, and even has some of the same text.
• Alexander Wang, Joseph Altuzarra, Prabal Gurung, and more pose for CFDA glamour shots.
• Models.com has pictures of the first Male Model World Cup spondored by VMan.
• Alejandro, Commander, and more music news.
• Music to download now: the new Ru-Mix We Rule The World, XXXO and ten mashups from the 00's.