I am not a big fan of the Ellus fall 2011 ad campaign photographed by Jacques Dequeker but the men's lookbook with Rafael Lazzini is actually pretty hot. View pictures after the jump.

Instead of doing a regular runway presentation for fall/ winter  2011, jeanswear label Ellus put together a 3D video with models Aline Weber and Rafael Lazzini. The video was presented first at SPFW, and as much as I really appreciate the fact that the label is embracing different ways of presenting its collection I wish more had been done with the concept and the editing of the video. Either that or they should have just hired SHOWstudio directly to do the job.

PS- A couple of more takes of Rafael Lazzini wouldn't have hurt either.

Photographed by Dennison Bertram at Homotography and by Debby Gram at Capaz.

Rafael Lazzini and girlfriend Cintia Dicker photographed in New York by Rodrigo Calazans. More on his blog.

And it is not just because of this or the fact that there were 11 Brazilian models in the casting. Every single look was perfection, and I've decided that from now on I am not shaving or doing my hair anymore. Scruffy chic is the way to go.

View pictures of the Brazilian boys in the Bottega Veneta spring 2011 show after the jump.

Major: the Brazilian boys backstage at the Bottega Veneta show in Milan today. 

Fyi, all of them were direct booked for the show by casting director John Pfeiffer in São Paulo to complete Tomas Maier's singular and personal vision for the season. View pictures of Bottega Veneta's spring 2011 show at WWD.

PS- only Bottega Veneta can make you want to wear sandals with socks and layered swimsuits. It is already my favorite men's show this season.