Arthur Sales, Dolce & Gabbana, Gisele, And Vivienne Westwood

Kate Moss Works A Pair Of Rubber Heels


Grendene not only has Gisele and her money-making environmentally-friendly Ipanema line of sandals, but now the shoe manufacturer has also scored Kate Moss to promote its famous Melissa rubber shoes (you know, the ones Lorenzo Martone recently sniffed in a video for Nylon).

Kate posed in London for the second issue of Melissa's Plastic Dreams magazine, and here is a behind the scenes look at the shoot.

Too Hot For Monday: Lorenzo Martone Talking About Plastic Shoes

Do I even need to say something?

Vogue India, Fashion's Night Out, Lorenzo Martone, And David Guetta

Talk About Over Accessorizing


To celebrate its 30th anniversary, Melissa (you know, the Brazilian brand of jelly shoes and sandals) is launching a fashion and lifestyle magazine appropriately called Plastic Dreams. Agyness Deyn posed for the cover of the first issue when she was in Brazil back in January.

The magazine will be available at the Melissa flagship store in São Paulo and other Melissa retailers.

Architectural Jelly

Brazilian company Melissa has worked in the past with the likes of Gaultier, Alexandre Herchcovitch, Karim Rashid, and Vivienne Westwood, to revamp its iconic jelly sandal. This season Melissa took an even more avant-garde approach to its famous plastic shoe by inviting renowned architect Zaha Hadid to develop a new shoe.



Zaha Hadid was the first woman to ever win the prestigious Pritzker Architecture Prize, in 2004. You may also know her for the futuristic pavillion she designed for the Chanel Mobile Art Project, which is currently in Tokyo and will travel to New York, London, Moscow, and Paris.

According to the architect, the inspiration for the shoe came from fluid movements which accompany the lines of the body. "The fluidity of our design combined perfectly with the technology of the plastic of Melissa, injecting pieces without closures or seals."

The new Melissa by Zaha Hadid will be available starting September, in a color palette personally selected by the architect. For more information, visit Melissa.

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