Made in Brazil

Raquel Zimmermann In The Animale Fall 2011 Ad Campaign

29 Mar 2011, 8:03AM | Comment (7 so far) | Email this | post to Facebook

a) I don't understand the need for the horse and the little guy on the right.

b) Horses on ad campaigns are so last decade.

c) Can anyone please explain how come Animale has enough money to hold Raquel exclusive in Brazil but can't afford someone to do a decent retouching job? And why would you cast Raquel and then have someone retouch the images to the point that it doesn't even look like her? Just asking.

Freja Beha Posed Naked On A Couch For Santa Lolla

23 Mar 2011, 12:03PM | Comment (1 so far) | Email this | post to Facebook

Another case of an amazing foreign model in a rather average Brazilian ad campaign this season: Freja Beha photographed by Henrique Gendre for accessories label Santa Lolla. A different art director and photographer would have made all the difference there.

Watch the making of video of the Santa Lolla fall 2011 ad campaign with Freja after the jump.

You Can Never Go Wrong With Freja And A Little Leopard

01 Mar 2011, 6:03AM | Comment (1 so far) | Email this | post to Facebook

There may be hope for Vogue Brazil after all: the cover of the March issue with Freja Beha photographed by Henrique Gendre looks pretty good (and it actually looks even better on newsstands since the neon orange title doesn't read well on a scanner). Now if only the magazine would hire a new art director to get rid off that awful typography on the cover.

Seriously wondering if I should pick up a copy to see if the editorial content has improved, or if I should just wait for the May issue with Kate Moss shot by Mario Testino to be pleasantly surprised.

Freja Beha, Rodrigo Santoro, Adriana Lima, And The Golden Globes

14 Dec 2010, 12:12PM | Comment (3 so far) | Email this | post to Facebook

View the Ford Models Men's Showcards for fall/ winter 2011 in Brazil.
Freja Beha is in São Paulo to shoot the new ad campaign for Brazilian accessories label Santa Lolla with photographer Henrique Gendre.
Rodrigo Santoro and Adriana Lima will be the new faces of Forum next season, replacing Marlon Teixeira and Natalia Vodianova. The ad campaign will be photographed by David Sims next week in New York, with styling by Joe McKenna.
The new Givenchy ad campaign goes albino.
The nominations for the 68th annual Golden Globes were announced this morning.
2010's 25 best performances that won't win an Oscar.
Cathy Horyn's profile of Azzedine Alaïa.
The 2011 Creamfields Brasil festival will take place in Jurerê Internacional in Florianópolis on January 22. The line up includes Erick Morillo, Above & Beyond, Hernan Cattaneo, Gui Boratto, and many others. Tickets are already available online at blueticket.
Make sure to get a copy of the second issue of Made In Brazil Magazine. It is available at Livraria Cultura in Brazil, and online at madeinbrazilmag.com.

Such A Waste Of Raquel

29 Nov 2010, 5:11AM | Comment (2 so far) | Email this | post to Facebook

If you are lucky enough to get to shoot Raquel Zimmermann for the cover of your publication and you come up with the image above, you should be arrested (along with whoever was responsible for the insanely amount of retouching).

Vogue Brazil may now be published by a joint venture between Condé Nast and Globo, but judging from the past two covers it is still the same mediocre publication it used to be under Carta Editorial. Still hoping the staff will eventually change and it will get better.