Osklen's Spring 2011 Ad Campaign Goes Blue

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The past few ad campaigns by Brazilian label Osklen have been either very static and boring or just way too conceptual, but it seems that for spring 2011 the label finally got it right. The ads photographed by Gui Paganini featuring Estevão Loff and Lovani Pinnow are cool, fresh, and not pretentious. The stark white background paired with the models' pale skin and platinum hair provides the perfect contrast for the hand-dyed fabrics and all the shades of blue used in the collection.

View more images after the jump.

Gisele Celebrates 15 Years Of Modeling In The Latest Vogue Brazil

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I am not really big on the cover shot by Jacques Dequeker, but the story with Gisele lensed by Gui Paganini for the October issue of Vogue Brazil is by far the best editorial the magazine has featured in the past couple of years. The styling is interesting, the hair looks fresh, and it feels effortless. It is everything the magazine should turn into now that it is moving next month to its new publisher formed by a joint venture between Editora Globo and Condé Nast. Thank God for La Bündchen and her 15 years of experience.

PS- There is a second editorial with Gisele in the issue photographed by Jacques Dequeker which I will not be posting because it is incredibly mediocre compared to the pictures above.

Vogue Hommes Japan, Alexandre Cunha, And Season 2 Of Glee

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  • Got an iPad? Then make sure to download the Vogue Hommes Japan App developed in collaboration with Dior Homme. It is the best example of how the iPad can make a fashion magazine even more exciting.
  • Alexandre Cunha photographed by Cristina Capucci for Contributor magazine.
  • Newcomer Jonathan Dalcin on Models.com.
  • Shoe problems today at the Burberry show.
  • A video of Alexander McQueen's memorial yesterday in London, and Cathy Horyn's article about the service.
  • Lovani Pinnow in the Osklen spring 2010 campaign lensed by Gui Paganini.
  • Kelly Rowland's new video for Forever And A Day.
  • The second season of Glee premieres tonight and I already cannot wait to download it on iTunes tomorrow morning (because that is the only legal way of watching the show a day after it airs when you live in São Paulo). Expect a rendition of Jay-Z and Alicia Keys' Empire State of Mind by the entire cast, and Lady Gaga and Beyoncé's Telephone by Rachel and Glee club newcomer Charice. Major.

What Is The Point Of Flying In Foreign Top Models To Produce Mediocre Ad Campaigns Domestically?

What Brazilian labels should actually be doing is sticking to the Brazilian girls and perhaps spending more money flying in a foreign photographer or hiring a decent art director.

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Above the spring/ summer 2011 ad campaigns for Lança Perfume and Alcaçuz, featuring Karmen Pedaru, Catherine McNeil, Marloes Horst, and Lisanne de Jong.

Both campaigns were photographed by Gui Paganini, who basically shot 80% of all ads in the country this season. I happen to be a big fan of his work, but after this season (in which he also shot those atrocious Colcci ads with Gisele covered in baby oil and the equally unimpressive Arezzo campaign), it is pretty clear that the guy needs to either take a break or start selecting his jobs better. There is just no excuse for making Catherine look like this.

We still haven't seen Rosa Chá's new ad campaign also lensed by Mr. Paganini, featuring Chanel Iman, so let's hope it's a good one. Also still waiting to see the new Osklen campaign and the Forum ads with Natalia and Marlon shot at the beach in New York by Mert and Marcus. My guess is that will be the best ad campaign in the country this season.

Osklen, Gisele, Rodrigo Santoro, Max Motta, Marc Jacobs, And Street Art

Book Him ASAP: João Zavaski

A 90-page solo guy feature in the May issue of ffw Mag! followed by several bookings at São Paulo Fashion Week and a story in Brazilian magazine Criativa this month prove that João Zavaski is on his way up, and  that the kid can certainly deliver. 

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All pictures from the August issue of Criativa by Gui Paganini via WLM.

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