SPFW: Reinaldo Lourenço, Alexandre Herchcovitch, Forum Tufi Duek, And Samuel Cirnansck

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Reinaldo Lourenço: one of his weakest shows in a while. There were clearly three separate ideas which he was not able to tie together as a cohesive collection.

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Alexandre Herchcovitch: my favorite show of day 2, inspired by Armenian folklore, and embellished to perfection. Gracie Carvalho and Emanuela de Paula walked the show. Caroline Trentini closed it, in her only appearance in São Paulo this season.

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Forum Tufi Duek: Lara Stone opened and closed the show in basically the same outfit. Other than that, not much to report here, except for the fact that those long gloves with black detailing paired with towering shoes kept on taking me back to Rodarte.

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Samuel Cirnansck: Viktor & Rolf? Check. McQueen? Check. Chalayan? Check. Enough said.

Watch the shows in video after the jump.

Isabeli Fontana, Martha Streck, And The Brazilian Fashion Awards

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  • No more airbrushed Madonna. The new Louis Vuitton resort ad campaign features Isabeli Fontana shot in the Hamptons by Patrick Demarchelier.
  • Martha Streck is the latest Brazilian model to shoot for Victoria's Secret.
  • Ads, ads, and more ads: Caroline Trentini for H&M by Sonia Rykiel, Ana Bela for the Gap, and André Ziehe for Blanco.
  • A dose of Mario Lopez to get you through the weekend.
  • Listen to Adam Lambert's debut single For Your Entertainment.
  • Watch Britney's new video for 3.
  • The 2nd Annual Brazilian Fashion Awards took place on Wednesday night, and it was such a joke that I felt embarassed to write an entire post about it. As expected, designers Gloria Coelho and Alexandre Herchcovitch took home the awards for Womenswear Designer and Menswear Designer of the Year, Raquel won Best Female Model, and Lenny got the award for Best Swimwear Collection. And while I am totally cool with that, all the other categories must have been either bought or voted by a panel high on crack. Juliana Jabour, a designer who's been in the business for at least six years, won Best New Designer, and left everyone perplexed as to why she was even running for that. Model Carmelita was the New Face of the Year, even though she is as much of a new face as Viviane Orth is, and Michael Camiloto won Best Male Model, a category in which the biggest Brazilian boys of the year such as Max Motta and Marlon Teixeira weren't even nominated. Stylist Flavia Lafer was awarded Best Fashion Blog, possibly for her extraordinary ability to take pictures from Jak & Jil's Blog and repost them with a comment in Portuguese. And for the most shocking moment of the evening, Vogue Brazil won Best Fashion Publication, which I find almost dangerous. I mean, giving an award to Vogue Brazil for the quality of their work is like petting a rottweiler in the head and giving it a treat right after it bites off the arm of a child or something. Just saying.

Oi Fashion Rocks, Fasano Salvador, Marc Jacobs, And Caroline Trentini

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