A Brazilian Fall Fashion Show On Fire Island

Gostoso, the one stop shop for everything Brazilian on the Pines, put together a fashion show to present the fall 2010 collections from Alexandre Herchcovitch, Osklen, and Reserva, which are now available at the store. Watch it in the video below.

Chanel Iman Is Doing Rosa Chá Again



Chanel Iman is in Rio today working with photographer Gui Paganini and designer Alexandre Herchcovitch in the upcoming Rosa Chá spring/ summer 2011 ad campaign. This will be her third consecutive season as the face of the brand.

Pictures via @portalFFW. More at @aherchcovitch.

Evandro, Shirley Mallmann, Lady Gaga, And Music For The Weekend

Sunglasses By Alexandre Herchcovitch


Designer Alexandre Herchcovitch teamed up with manufacturer Chilli Beans to develop four new designs of sunglasses every month for the next year. The new collaboration hits Chilli Beans stores in the country next month, and I am already looking forward to getting a pair made of wood. Perfect for next summer.

Rodrigo Santoro, Mariah Carey, And The 2010 World Cup

SPFW: Dead Men Walking



There is a very good reason all the models had to have their head shaved for the Alexandre Herchcovitch men's show yesterday: their faces were painted to look like skulls. The result was extremely impressive even in pictures and video. And the best part is that this collection in particular was so strong that the make up turned out to be a compliment to the clothes instead of overpowering them. It is the one of the few shows this season I wish I had the time to attend.

Watch a video of the Alexandre Herchcovitch men's fall/ winter 2010 show after the jump.

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