Adriana Lima and Izabel Goulart photographed by Inez and Vinoodh for the Body Secrets story in the latest issue of Vogue Paris.

Vogue Brazil finally got it right last month with Emanuela de Paula, but it takes a step back this month's cover. While the January cover with Emanuela was everything you think a summer cover of Vogue should be, the February cover with (an almost irrecognizable) Adriana Lima is a lot more Modern Bride than Vogue. It is not that I don't like the picture or the angle (the cover was photographed by Fabio Bartelt btw), but the styling is matronly and in need of a lot of help. I do like the idea of shooting Adriana and not featuring her as a sex bomb, but making her look dull instead of sexy is not the way to do it.

And btw, a different vision in the styling department is not the only thing Vogue Brazil needs. It is also begging for a new art director who is good with typography.

Aside from the Osklen ads, which I actually really liked this season, the spring/ summer 2011 ads in Brazil have been beyond mediocre. Fortunately, however, it looks like  Brazilian labels are trying to make up for it next season with stellar castings and foreign photographers and stylists.

For fall/ winter 2011, Colcci replaced Gisele with Alessandra Ambrósio and Ashton Kutcher. The campaign was photographed on Friday in New York by Steven Klein, and rumor has it that Mr. Kutcher will also be hitting the runway for the label next month in São Paulo along with Alessandra and Gisele.

Forum also shot its new ad campaign in New York last week, with Rodrigo Santoro and Adriana Lima styled by none other than Karl Templer and photographed by David Sims. Sims is also responsible for the Tufi Duek ad campaign, which will featured Anja Rubik styled by Joe McKenna.

Alessandra Ambrósio, Adriana Lima, Izabel Goulart, Isabeli Fontana, Fabiana Semprebom, Flavia Oliveira, Gracie Carvalho, Martha Streck, Emanuela de Paula, and Laís Ribeiro hit the Victoria's Secret runway last night in New York. View pictures of all the girls after the jump.