Iguatemi, the largest chain of luxury shopping centers in the country, is celebrating its 45th anniversary this year, and is celebrating the occasion with a new ad campaign photographed by none other than Annie Leibovitz. This is the first time Iguatemi has commissioned an international photographer, and the first time Annie Leibovitz has created a campaign for a Brazilian company.

The campaign, with creative direction by Giovani Bianco, is comprised of Brazilian notables in various fields. The first image released features model Isabeli Fontana, chef Alex Atala, artist Vik Muniz, Maria Luiza Whately, singer Bebel Gilberto, Georgina Brandolini, Paulo Borges, Luciana Curtis, Bianca Brandolini, and Luigi Tadini.

17-year-old newcomer Paolla Rahmaier landed a much coveted spot in the A|X Armani Exchange summer 2011 campaign, photographed by Matthew Scrivens in Turks & Caicos. View her polas, courtesy of IMG Models, after the jump.

Best Colcci ad campaign to date. Hope the label sticks with Steven Klein for next season's campaign.

Iris Strubegger photographed by Jorge Figueiredo for Alphorria and Eniko Mihalik shot by Terry Richardson in New York for BoBo. Which one do you like better?

Arthur Sales, Jean Carlos, Diego Miguel, and newcomer Jordão Altmann star in the Vila Romana fall 2011 ad campaign, photographed in Interlagos by Cristiano Madureira, and styled by Flavia Pommianosky and Davi Ramos. It is certainly my favorite ad campaign by the Brazilian label in a very long time, and also my favorite menswear ad campaign shot in the country this season. Would love to see the label keep the same line up and add a couple of new faces next season.

View more images of the Vila Romana fall 2011 ad campaign after the jump.

a) I don't understand the need for the horse and the little guy on the right.

b) Horses on ad campaigns are so last decade.

c) Can anyone please explain how come Animale has enough money to hold Raquel exclusive in Brazil but can't afford someone to do a decent retouching job? And why would you cast Raquel and then have someone retouch the images to the point that it doesn't even look like her? Just asking.