Gisele Just Launched Her Own Lingerie Line



Who needs Victoria's Secret when you can have your own lingerie line? Before Brazilian underwear label Hope's 45th anniversary fashion show last night in São Paulo, it was announced that the company will develop and retail a line of lingerie by the current face of the label and star of yesterday's show, Gisele Bündchen. The line will be called Gisele Bündchen Brazilian Intimates, and will hit over 2,000 Hope stores nationwide on May 25. Bottoms from Gisele's line will retail for around R$40, and bras for R$100, approximately double the price of Hope's basic line. Gisele is still on contract as the face (and body) of Hope, but will not appear in the catalog for her own line.

Wanna guess who is going to be on the top of Forbes' top-earning models list next year? Watch the entire Hope fashion show after the jump.


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