I love Gisele and I also have a soft spot for Reynaod Gianecchini, but I am beyond underwhelmed with their new ad campaign for Colcci photographed by Gui Paganini. Most of the spring ad campaigns in Brazil haven't been unveiled yet, but this one sure is a strong contestant for lack of concept and beauty artist on crack (who in their right mind would throw a bucket of baby oil on Gisele's head?). When even Gisele looks uninteresting in a picture, you know there is a massive problem with it.
PS- What happened to hiring David Sims to shoot the campaign again this season?
Verso, the latest solo exhibition by Vik Muniz, opens to the public today at Fortes Vilaça gallery in São Paulo.
The exhibit consists of seven tridimensional pieces of various sizes, made of wood and mixed media, all of which are perfect replicas of the back side of famous works of arts such as Picasso's Les Demoiselles d’Avignon, Seurat's Sunday On La Grande Jatte, and Tarsila do Amaral's O Abaporu. To accomplish this feat, Vik Muniz spent six years photographing and studying those works, with the help of institutions such as MoMA, Guggenheim, and the Chicago Art Institute, as well as artisans and artists specialized in making reproductions.
Verso runs until September 11 at Fortes Vilaça, and it is already on my list of things to do this weekend (which also includes the Transfer art exhibit, a trip to MIS, and a quick stop at Choque Cultural since I haven't had the time yet to visit Zezão's solo show).