Gisele And Gianecchini For Colcci




I love Gisele and I also have a soft spot for Reynaod Gianecchini, but I am beyond underwhelmed with their new ad campaign for Colcci photographed by Gui Paganini. Most of the spring ad campaigns in Brazil haven't been unveiled yet, but this one sure is a strong contestant for lack of concept and beauty artist on crack (who in their right mind would throw a bucket of baby oil on Gisele's head?). When even Gisele looks uninteresting in a picture, you know there is a massive problem with it.

PS- What happened to hiring David Sims to shoot the campaign again this season?


I don't have a problem with Gui Paganini's work but I do agree with you, they look so oily, it's disturbing.

On another note, I don't get that earrings. What's up with that? Looks like she has two dead birds hanging from her ears. No, no, no.

Don't get me wrong. I like Gui Paganini's work as well, but this campaign and his new campaign for Arezzo are not what I would expect from him (and not in a good way).

What did they do with two of the most beautiful people in Brazil? bad bad work.

please don't ...

Exactly what was the artistic or marketing concept behind making Gisele Bunchen look like someone who's been starved and raped and sold into white slavery? It sure won't move the merchandise in Brazil. Honestly, WHAT were they thinking??

Gisele might have not been styled in the best manner but since she knows what she is doing she still makes it work. However, despite all his looks, Reynaldo just looks heavier than usual. I dont understand how can they pay so much to have Gisele, and I am sure Reynaldo is posing for a good sum of money as well and the result is so poor. Isnt the art direction by Bianco? Since they are all operated by the same group, AMC, they should borrow more people from the triton, forum and tufi duek to help them out. And just as a final thought...they might have had to cancel with David Sims cause too much was allocated to Forum. Wasnt their campaign shot by Mert Alas and Marcus Piggott with Natalia Vodianova?

Kevin said it all. It is Ugly!

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