That is not the latest Diesel ad campaign featuring Bernardo. It is the project developed by BR Trends which was selected to represent Brazil in the L'Oreal Brandstorm 2010 finals this week in Paris. The challenge this year involved creating a concept for a new Diesel beauty product range for men. BR Trends came up with the Boosterizer, an anti-aging meets sunscreen beauty complex in chewing gum format. We approve their choice of model.
All pictures by Yuri Sardenberg.
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Lovely
Posted by: Corve | 06/18/2010 at 10:00 AM
Bernardo could make me buy anything. And YES for "anti-aging meets sunscreen beauty complex in chewing gum format".
Posted by: Thiago | 06/18/2010 at 10:02 AM
Wow, he looks fabulous every time!
Posted by: Jill | 06/18/2010 at 01:34 PM
Looks like Bernardo has received the "Rick Day" treatment in these shots.
Posted by: Steve | 06/19/2010 at 12:30 AM