Would You Pay To Watch A Fantasy Fashion Show?


A press conference was held in São Paulo yesterday to officially kick off the first ever Monange Dream Fashion Tour, a Fashion Rocks hybrid which will tour the country starting this Saturday in Curitiba.

Headlined by Caroline Trentini, Isabeli Fontana, Izabel Goulart, and Renata Kuerten (who I hear dates whoever is paying for the event and therefore got her name next to the previous three big models I mentioned), Monange Dream Fashion Tour will feature performances by pop band Jota Quest, and by the reigning queen of kid's television, Xuxa. The line up also includes the likes of Flavia de Oliveira, Marcelle Bittar, Fernanda Tavares, and Ana Claudia Michels, and they will all be wearing clothes (or costumes) created especially for the event by stylist Daniel Ueda.

It all sounds so cheesy and camp that it may actually be fun, sort of like the Victoria's Secret Fashion Show without the Black Eyed Peas and Ale Ambrósio. Plus I am certain that there are millions of screaming teenagers and model wannabees who will live for this event, especially considering tickets start at R$ 35 with the student discount.

PS- Blog LP has posted a genius video of the models singing their favorite Xuxa songs. Watch it after the jump.

<br/><a href="http://video.br.msn.com/watch/video/xuxa-tops-cantam-seus-sucessos/14xs9rtwq?fg=sharenoembed" target="_new"title="Xuxa: tops cantam seus sucessos">Vídeo: Xuxa: tops cantam seus sucessos</a>

Related: The Dream Models Are About To Strut In A City Near You


I don't get it. New York, London & Monaco 'Fashion Rocks' have been for charity. Victoria's Secret show is all about marketing the brand to a mass audience. What exactly is the point of 'Fashion Tour' if it's not for charity or marketing purposes? Is it just to experience a runway show & see well known models up close? It's kind of bizarre!

Alessio: Monange is a brazilian brand of beauty products, so yes this fashion show is for marketing purposes. Unlike Victoria's Secret where only a handful of people get to watch the show live and the rest watches it on TV, Monange is bringing something most people can only dream of to them by touring the country. Models have become celebrities in Brazil, so in a way it's a smart move on their part.
That being said, I still think it is extremely cheesy. The brand is seen as a cheap brand, and this whole thing just makes me think of those trashy mall fashion shows.

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