Polaroids Are Definitely Making A Comeback

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1210096

Photographer Vavá Ribeiro shot the new summer ad campaign for Brazilian label British Colony entirely in polaroids. The campaign features newcomers Zeiner and Marcelo Gallindo, and was photographed right at the beach in Rio. View more images here.

Comments

Polaroids have a nice retro feel, as if you were back in the late 70's. But I have to admit I prefer photos taken with a professional 21.1 mega pixel digital camera.

don't count on too many polaroids. the company is out of business, so you cannot get new polaroid film any longer. once the stock is gone, it is over !! so back to digital

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