When mass retailer C&A announced that Caroline Trentini, Emanuela de Paula, and Alessandra Ambrosio were signed as the new faces of C&A in Brazil, the last thing I actually thought about was the topless ad campaign above. I guess if it has worked for Calvin Klein, why not give it a shot? If teenage girls don't respond to it, I am sure teenage boys will.
FYI, the campaign was shot by Brazilian Paulo Wainer.