Playing It Safe



The current state of the economy apparently also hit Alexandre Herchcovitch this season. While Brazilian editors left his show somewhat disappointed that the designer decided not to push the envelope, I am certain that the label's new investors were more than pleased with an easy collection which was a lot more friendly to customers.

Shown at the smallest space at the Biennial building, the collection was an update of Herchcovitch's greatest hits: short sequined dresses, printed chiffon blouses, harem trousers, and smoking jackets. He may not have ventured into new territory for fall. Instead, he made his signature pieces more understandable to a broader customer base. In times like these, there is a lot of merit to that. 

Watch the video of the Alexandre Herchcovitch fall 2009 show after the jump.

All pictures courtesy of Agencia Fotosite.


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