But don't get too excited yet: we are not talking about an actual Apple Store like the modern glass temples built across the United States, but an Apple Shop built inside Fnac at Barra Shopping mall in Rio. Still the entire project was developed, and is being supervised by Apple, and offers a full range of products which include the new MacBook Air. The only problem is that the prices are still more than double of what most Apple products cost in North America.
Eight more units of the Apple Shop are set to open until the end of the year in São Paulo, Campinas, Brasília, Curitiba, and Porto Alegre.
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Sorry to break it to you, but a similar "Mac Store" with the same layout and Apple's support was built in Montevideo, Uruguay, last year.
And of course, the same pricing problem ;)
Love your blog, keep it up!
Posted by: Pablo | 03/28/2008 at 03:41 PM
It's good to see Apple expanding their global market into growing latin america.
Posted by: MOAT | 03/28/2008 at 04:27 PM