Month after month I have been buying Vogue Brazil in hopes that an editor will have an epiphany and turn the magazine into Latin America's most coveted fashion book. Month after month I get disappointed when I open the magazine, and November was no different.
Let's start with the cover: who is responsible for picking it? Because whoever that person is, it needs to be the first one to be fired. The last three covers have been far below mediocre, and November's was just the icing on the cake this year. When you have access to Izabel Goulart and Carol Ribeiro, what is newcomer Isadora di Domenico doing on the cover? If the covers of Vogue Brazil are bought by modeling agencies like everyone says, this one was a big waste of money.

The only great thing that comes out of the navy-inspired edit from the cover are Jacques Dequeker's pictures of Rio from the roof of the new Fasano. The clothes are weak, and you know my take on the choice of model already.

Surprisingly, the edit that follows is the best thing about the magazine. Stylist Matheus Mazzafera had turned out some of the worst outfit choices seen in the magazine throughout the year, but may have just proved that he has actual potential to become an innovator by taking a chance with newcomer Loris Kramer in her Vogue debut, and by mixing designer pieces with beachwear in an effective way for the first time in his young career. The fact that Rafael Lazzini is part of the mix and that Gui Paganini shot the piece does help too.


The neo pirate spread with Izabel Goulart is nothing new, but does feature a good selection of pieces for the beach. How can you go wrong with Izabel Goulart's slamming body in swimsuits? SHE would have been a great cover.

Closing the editorials produced in the country is a selection of the dullest cruise outfits worn by Caroline Ribeiro. Not even she manages to make them look desirable.

And on that note, I am waiting to see some improvement in December. I don't criticize the publication for any other reason than the fact that I believe it has the potential to be a lot more than it is. There is a vast array of top notch photographers and stylists in this country, as well as an amazing selection of clothes and models to pick from, so there is no excuse for uninspired work. Why is it that you never see Vogue Brazil in most newstands in cities such as New York, when on the same place you can find several copies of Vogue China? I think it is time for the editors to step up their game.