Apparently after the scandal around Daniela Cicarelli's sex tape (if you have not read this blog in a while, the famous Brazilian MTV presenter was caught on camera getting frisky with her boyfriend on the beach in Spain), having (more than just) fun in the water is becoming the hottest thing in Brazil this spring.

Avon just unveiled screen caps of a new commercial for its Blue Rush fragrance which features actress (and playmate) Flávia Alessandra kissing model Rafael Calomeni in the ocean, set to air next week. According to the company though, the commercial was shot in August. I guess Avon is always ahead of its time.

Following the trend, actress Bárbara Paz showed up at the beach with a new boyfriend this weekend, and did her best to re-create the moments of love in the water captured on Cicarelli's tape. Who will be next?

Miss Deborah Cox and Kristine W, along with DJ Tony Moran, packed The Week with boys this past Saturday for the club's second anniversary. Apparently, it was Kristine W who stole the night (but then again I hear Deborah Cox did not perform until 5 am). The club also got a makeover, and I can't wait to check it out next time I am home.

More pictures of the party and videos at Mix Brasil and at Erika Palomino.

Christopher Bailey showed us what the trench would have looked like had it been invented by Balenciaga.

Mr. Armani invented a new way to wear your scarf next spring. Now there is no way your biceps are ever going to feel cold at a party. Coming from him though, could it be just an excuse for his older clients to keep their flabby arms close to their bodies? He is a smart man.

Belstaff came up with just the perfect thing to wear on the occasion of a thunderstorm at the beach.

Still riding high on the Madonna wave, D&G was in a very punk-disco mood. Brazilian model Flavia de Oliveira opened the show to "I Don't Feel Like Dancing."

The Brazilians are back on the runway: Carol Trentini, Jeisa, Raquel, Drielle, Camila, and newcomer Bruna Tenório. I will annoy you with their pictures for the rest of the week.

Male models are busy building homes.

Publicity stunt? After the shows in New York, the Post suggests that there may be some controversy at the Project Runway finale.

The Killers' sexy Brandon Flowers talks about the band's image. Stream the second single from their upcoming album.

Do I sense a Neptunes track? Check out a clip from Gwen Stefani's new song "Candyland."

After last week's gratuitous showers, I think it is time for a boy with a little more sense of humor (and lots of raised eyebrows). I like boys who can give you different poses and who work the camera.

But do not be fooled because as in any good fotolog, there are plenty of shirtless pictures at Quikzinho.

The obsession in front of the mirror is after the jump, where it belongs.

Since Guga Kuerten has not been playing his best game lately, the hope for better results in the Davis Cup lay on the hands (or the racket) of Flávio Saretta. Although the 26-year-old Brazilian player was beat by Swedish Robin Soderling this morning and people no longer see him as the candidate to Kuerten's throne, he is certainly very easy on the eye. More pics from today's match after the jump.

Mario Lopez makes some sacrifices for a killer shower scene in Nip/Tuck (and the hot shower scene could become a trend).

It is about time I start playing rugby (in France).

Marc Jacobs knows just the right way to campaign against skin cancer.

My fellow Brazilian Phelipe launches his new blog Papel Pop, a great excuse to practice your Portuguese every day.

Madonna's new bob generates rumors about a Kill Bill inspired video for Jump.