When I got my hands on the latest issue of Junior magazine this week, I did not know much what to expect other than hot model Igor Macedo on the cover. After all, the new gay magazine is only in its third issue, and still trying to find a formula which works for its customers and editors.
Sitting with editor Marcelo a couple of months ago, we talked about the prospect of a more visual magazine with less written content, and I believe this issue is about that. The problem with the latest Junior though is the lack of content in general. I feel the magazine is caught in a big dilemma: it is not yet sure if it wants to be Butt or Out, and as a result one cannot avoid but to feel a certain lack of focus. There are eight (or perhaps nine or ten) editorials, and yet there is no fashion. And as beautiful as some of the images are, I would actually like to see more clothes and products on display like in the second issue. Content does not need to be in written form, and I feel some of the editorials could be better used to inform readers.

The best part of the magazine lies in its first 30 pages (this issue has 130), which is where readers will find short and yet informative articles: a piece on international gay bloggers, an interview with Ari Gold, and a great visual article about the group of São Paulo gay bikers. And I am not just saying that because Made in Brazil is mentioned, but because those first 30 pages offer something to readers which the rest of the magazine fails to deliver: information of some sort. To compensate for it, more bare chests than in previous issues, which is not technically a bad thing.
As for the editorials, Didio did a pretty good job with the coverboy given the circumstances (the pictures were supposed to take place at the beach but it rained for three days straight), Murillo Meirelles shot an amazing spread on tattoos in black and white (which am posting next week), and Fabio Motta turned out a cool story on bondage. As much as I like the four pictures by Mike Smarro as well, I could have certainly lived without the other edits. It is not that I have a problem with them. I just do not think many of them belong together in the same magazine.

Brazil needs a young hip gay magazine more than an indie underground one at this stage, and Junior is definitely on the right track. I just think some of its attempts of finding its identity on this latest issue did not correspond to my expectations. Or maybe I am just too damn boring to appreciate it for what it is. Either way, I am definitely looking forward to see what happens on the next issue.
More of Junior #3 at:
Two New Cover Boys
Igor Macedo Sizzles On The Latest Junior