I am not a huge fan of the over-photoshopped Animale ad campaign with Raquel this season, but I do like the more reasonably photoshopped fall 2011 ads for the group's second label A.Brand.
I am becoming a firm believer that any decent retouching studio from New York would make a fortune if they were to set up shop in a city like São Paulo. Brazil has excellent photographers, art directors, and models, but when it comes to retouching it is hard to find someone with a light hand.
A super chic behind-the-scenes look at Raquel Zimmermann's story from the latest issue of Vogue Italia, directed by Mario Sorrenti.
a) I don't understand the need for the horse and the little guy on the right.
b) Horses on ad campaigns are so last decade.
c) Can anyone please explain how come Animale has enough money to hold Raquel exclusive in Brazil but can't afford someone to do a decent retouching job? And why would you cast Raquel and then have someone retouch the images to the point that it doesn't even look like her? Just asking.
If you ask me the one show I would have loved to have seen in person this season, the answer is now simple: Louis Vuitton. While it may not be my favorite collection, it was certainly my favorite show to watch. Every time the elevator doors opened, it was a surprise: Raquel in her only appearance this season, Naomi, Amber Valetta, Carolyn Murphy, and Kate Moss in the end. From the soundtrack to the set to the casting, it all felt magic even on the live broadcast. It is the one show this season I am sure everyone will remember.
The Brazilians at the show: Raquel Zimmermann, Izabel Goulart, Aline Weber, Isabeli Fontana, and Bruna Tenório.