• Lorenzo Martone and former Elite marketing director Ryan Brown launched ARC NY last night in SoHo. ARC NY is a boutique talent PR agency just for models, and has already signed Brazilians Alessandra Ambrósio and Fernanda Motta, the host of Brazil's Next Top Model.
• Go behind the scenes at the CFDA/ Vogue Fashion Fund Awards.
• It looks like Isabeli Fontana got highlights.
• Alessandra Ambrósio, Emanuela de Paula, Izabel Goulart, Caroline Trentini, Ana Beatriz Barros, Flávia de Oliveira, and Isabeli Fontana have been confirmed for this year's Victoria's Secret fashion show. Adriana Lima will not be strutting in lingerie this year because she just had a baby girl this past Sunday.
• Rumor has it that Jesus Luz will be the new face (and body) of Brazilian underwear label Mash.
• The controversy about Adam Lambert on the cover of the latest issue of OUT magazine.
• A breakdown of Beyoncé's looks in the Video Phone video, which just so happens to be all about that cameo by Lady Gaga.
• Here is the making of video of the story from the latest issue of ffw Mag! which I posted yesterday, courtesy of make-up artist Ricardo dos Anjos. (Warning: possibly nsfw)

• Actor Thierry Figueira hits the beach in Leblon.
• Caroline Ribeiro goes Marilyn Monroe for the new issue of Vogue Homem.
• Woody Allen will make Rio the setting for his next movie, and Adriana Lima is rumored to be his muse.
• Helena Christensen interviews photographer Peter Lindbergh for Models.com.
• David Guetta will be touring Brazil next month, with performances scheduled in Salvador, Curitiba, São Paulo, Porto Alegre, Belo Horizonte, and Brasília, from November 9 to November 15.
• The much anticipated movie Do Começo ao Fim will debut in national theaters on November 13. I can't wait to see it.
• Whitney Houston performs Million Dollar Bill on X-Factor (and almost becomes the victim of a wardrobe malfunction).
• Listen to Adam Lambert's debut track Time for Miracles, and to Lady Gaga's  Bad Romance.
• Watch Leona Lewis' gorgeous new video for Happy, filmed in Cuba.
• More pictures of Renato Ferreira by Joseph Bleu.
• Isabeli Fontana and Felipe Hulse in the new C&A campaign, photographed by Jacques Dequeker.

• Here is an exclusive shot of Jean Carlos and Shakira in Paris while shooting a story for the October issue of Vanity Fair.
• Karl Lagerfeld and Baptiste Giabiconi pay tribute to Helmut Newton in the new issue of Purple. (NSFW)
• Jesus Luz poses for an Italian underwear label.
• Lady Gaga does V Magazine (yes, again).
• Caroline Trentini got bangs.
• Isabeli Fontana shot the new Louis Vuitton cruise campaign in the Hamptons last week.
• Gisele, Alessandra Ambrósio, and Adriana Lima are up for fashion icon at the 2009 NCLR Alma Awards.
• Chris March is suing Thierry Mugler over Beyoncé's tour costumes.
• Rumor has it that Beyoncé will perform in Copacabana beach on New Year's Eve.
• São Paulo Fashion Week, Fashion Rio, and Rio Summer are now part of the same group.
• Bust a move: a list of the seventeen tracks from the upcoming Glee soundtrack.
• The NYT reviews Whitney Houston's comeback album I Look To You, which was released today.

• Dolce & Gabbana threw a bash for Madonna last night in Milan, and rumor has it that she shot the video for her new single Celebrate at the party. I also hear that Jesus Luz shared the turntables with DJ Paul Oakenfold.
• Someone in the Dolce & Gabbana PR department is not having such a great day: Whitney Houston was wearing the same dress as Madonna last night for the launch of her comeback album in London.
• Guy Oseary has been filming concerts of the second leg of the Sticky & Sweet tour.
• Best thing about Mariah Carey's new Obsessed video: the fact that Patrick Demarchelier agreed to be in it.
• Channing Tatum in the latest GQ.
• Adriana Lima can work a sexy face even pregnant.
• Watch the making of the spring 2010 Animale campaign with Raquel Zimmermann.
• Gisele for Loewe.
• Actors Daniel Erthal and Sergio Menezes will play a gay couple in the upcoming soap Bela, A Feia.
• In a letter read by his mother, model Fernando Fernandes thanked his friends and fans for the support he's been getting since being involved in a car crash on July 4. Fernando is still in semi-intensive care at the hospital, and is undergoing physical therapy to recover the movement of his legs.
• Starting August 7, smoking will be prohibitted by law in all clubs, bars, restaurants, and closed public spaces in São Paulo. I already can't wait.

Can you even tell that is Adriana Lima? I absolutely love the fact that she totally went from Victoria's Secret babe to goth princess in the new Givenchy ad campaign. Hands down the best casting of the season.

Visit Models.com for a full preview of the fall Givenchy campaign shot by Mert Alas and Marcus Piggott. And btw, Adriana Lima confirmed yesterday that she is pregnant. 

• The Sartorialist's Scott Schuman is in São Paulo to shoot the upcoming ad campaign for luxury mall Cidade Jardim. He will be photographing people at the mall today and tomorrow to collect images for the campaign. Schuman also said in an interview yesterday that he would like to find a Brazilian love affair like Madonna and Marc Jacobs did.
• Seu Jorge and Bebel Gilberto have been confirmed as musical attractions for Fashion Rocks in Rio.
• Adam or Kris: who will be the next American Idol?
• Lady GaGa performed LoveGame at the Dancing With The Stars season finale last night.
• Cintia Dicker hits the beach on Vogue Italia.
• Isabeli Fontana could be fined for tax evasion in Brazil. Her lawyer declared that her taxes have already been paid in the United States.
• Adriana Lima is confirmed for the fall Givenchy ad campaign.
• Rio de Janeiro's Governor Sérgio Cabral has asked police and military officers to come out of the closet during Gay Pride.
• The NYT looks at the rebirth of Brazilian cuisine in São Paulo. One restaurant not included on the NYT list which I highly recommend is Mani. It serves the best organic food with Brazilian flair in the city.
• Speedo break: soccer player Roger on vacation in Rio.
• Model Bernardo Velasco by Fabio Pamplona.
• Discovering South America's great outdoors.
• Ten clips from Madonna's Sticky & Sweet Tour hit the web.