• No more airbrushed Madonna. The new Louis Vuitton resort ad campaign features Isabeli Fontana shot in the Hamptons by Patrick Demarchelier.
• Martha Streck is the latest Brazilian model to shoot for Victoria's Secret.
• Ads, ads, and more ads: Caroline Trentini for H&M by Sonia Rykiel, Ana Bela for the Gap, and André Ziehe for Blanco.
• A dose of Mario Lopez to get you through the weekend.
• Models.com top 10 moments of spring 2010.
• Listen to Adam Lambert's debut single For Your Entertainment.
• Watch Britney's new video for 3.
• The 2nd Annual Brazilian Fashion Awards took place on Wednesday night, and it was such a joke that I felt embarassed to write an entire post about it. As expected, designers Gloria Coelho and Alexandre Herchcovitch took home the awards for Womenswear Designer and Menswear Designer of the Year, Raquel won Best Female Model, and Lenny got the award for Best Swimwear Collection. And while I am totally cool with that, all the other categories must have been either bought or voted by a panel high on crack. Juliana Jabour, a designer who's been in the business for at least six years, won Best New Designer, and left everyone perplexed as to why she was even running for that. Model Carmelita was the New Face of the Year, even though she is as much of a new face as Viviane Orth is, and Michael Camiloto won Best Male Model, a category in which the biggest Brazilian boys of the year such as Max Motta and Marlon Teixeira weren't even nominated. Stylist Flavia Lafer was awarded Best Fashion Blog, possibly for her extraordinary ability to take pictures from Jak & Jil's Blog and repost them with a comment in Portuguese. And for the most shocking moment of the evening, Vogue Brazil won Best Fashion Publication, which I find almost dangerous. I mean, giving an award to Vogue Brazil for the quality of their work is like petting a rottweiler in the head and giving it a treat right after it bites off the arm of a child or something. Just saying.

And here is the video to prove it.

Because if Carlos Freire's head was not supposed to be in the fall 2009 Armani Exchange ad campaign, they wouldn't have gone to the trouble of giving him a super cute (and much needed) haircut, or accessorizing him with sunglasses.

Related: Carlos Freire's Abs Make A Cameo In The New Armani Exchange Ads

Clip via Homotography.

I have said it before but I will say it again: Arthur Sales is my top choice for best new Brazilian model this year. I feel really lucky that I got to work with him back in August. Just wait until I can post some of his dance moves here. The kid is brilliant.

All pictures by Richard Phibbs. View more images and a making of video at Henry Cotton's.

Fyi, Arthur Sales is now represented by Major Model Management in New York.

My favorite picture of Francisco Lachowski in a campaign so far: in Dior underwear photographed by Karl Lagerfeld.

(Image Source: The Fashionisto)

Max Motta is the face of Trussardi again this season, photographed by Milan Vukmirovic.

Caroline Trentini and Michael Camiloto, who worked together in the past in a campaign for Zoomp, teamed up again this season in not just one, but two ad campaigns: Express and Brazilian jeanswear label Forum.

View more pictures of the Forum campaign shot by Terry Richardson after the jump.