A First Look At The Iguatemi Campaign Shot By Annie Leibovitz

05131110

Iguatemi, the largest chain of luxury shopping centers in the country, is celebrating its 45th anniversary this year, and is celebrating the occasion with a new ad campaign photographed by none other than Annie Leibovitz. This is the first time Iguatemi has commissioned an international photographer, and the first time Annie Leibovitz has created a campaign for a Brazilian company.

The campaign, with creative direction by Giovani Bianco, is comprised of Brazilian notables in various fields. The first image released features model Isabeli Fontana, chef Alex Atala, artist Vik Muniz, Maria Luiza Whately, singer Bebel Gilberto, Georgina Brandolini, Paulo Borges, Luciana Curtis, Bianca Brandolini, and Luigi Tadini.

Comments

That campaign must have been expensive!

I hope they do a better job with the rest of the campaign because this picture is the very definition of boring...

Aah annie, LOVE

Love AL work but these concept has been done so many times before and besides that Brazilian notables to whom?! Besides Bebel and Isabeli, who else can be recognized by the general public on this ad.
OMG, it's just sad that even talented people come up with "boring" concepts when it comes to sell Brazil.

hi,
don't know if you knew that emanuela de paula has been the face of scandinavian fast fashion brand Gina Tricot, her face is on tv, and all over cities in scandinavia and germany...

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