When I heard David Sims was shooting Adriana Lima and Rodrigo Santoro in New York for Forum's fall 2011 ad campaign, I honestly thought it would be the best ad campaign in Brazil this season. Now that the ads are out I have to confess that I am a little disappointed. It is not that I don't like the pictures. It is just that I look at them and think of Emporio Armani as opposed to Forum.
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