Vogue Brazil finally got it right last month with Emanuela de Paula, but it takes a step back this month's cover. While the January cover with Emanuela was everything you think a summer cover of Vogue should be, the February cover with (an almost irrecognizable) Adriana Lima is a lot more Modern Bride than Vogue. It is not that I don't like the picture or the angle (the cover was photographed by Fabio Bartelt btw), but the styling is matronly and in need of a lot of help. I do like the idea of shooting Adriana and not featuring her as a sex bomb, but making her look dull instead of sexy is not the way to do it.
And btw, a different vision in the styling department is not the only thing Vogue Brazil needs. It is also begging for a new art director who is good with typography.
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