Another tragic example this season that supermodel alone is not a recipe for a successful ad campaign. The styling is atrocious and there is no art direction. I am surprised no one was hit to death with a cellphone after those images came out.
And here is something for a lot of Brazilian labels to think about for next season: if you are going to book a high profile super expensive model, then please hire a major photographer, art director, and stylist to go with it. Otherwise chances are you will end up with something similar to the pictures above.
Comments
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Was it shot by Eduardo Rezende again?
Posted by: vicky | 08/02/2010 at 01:37 PM
Ixxi maria... Amateurs!!!
Posted by: Kevin | 08/02/2010 at 02:29 PM
I agree, it is too plain, too passionless, without meaning, art-less. But she is still stunning to see. I've seen much worse than that. But the fact remains, they wasted a lot of cash with the cow and forgot to hire the good milkmen.
Posted by: Lucius Vorenus | 08/02/2010 at 03:11 PM
Looks like self taken(with timer) pics well a little more lookbook and less myspace but still look amateur looking
Posted by: Gustavo Rosales | 08/02/2010 at 06:06 PM
looks like an ad for a K-Mart Sale :) LoLS
Posted by: Buttecup | 08/03/2010 at 11:44 AM
well said, I thought these photos were shit as well.
Posted by: Annie | 08/03/2010 at 02:47 PM
i agree. these photos aren't impressive & don't do the clothes justice.
however!! so many photographers, designers, camera crew, or whomever it may be, must be scared to work with this diva!! i know i would stay the hell away from having an argument with her.
Posted by: krista | 08/21/2010 at 07:22 AM