I love Gisele and I also have a soft spot for Reynaod Gianecchini, but I am beyond underwhelmed with their new ad campaign for Colcci photographed by Gui Paganini. Most of the spring ad campaigns in Brazil haven't been unveiled yet, but this one sure is a strong contestant for lack of concept and beauty artist on crack (who in their right mind would throw a bucket of baby oil on Gisele's head?). When even Gisele looks uninteresting in a picture, you know there is a massive problem with it.
PS- What happened to hiring David Sims to shoot the campaign again this season?
The comments to this entry are closed.