That is not the latest Diesel ad campaign featuring Bernardo. It is the project developed by BR Trends which was selected to represent Brazil in the L'Oreal Brandstorm 2010 finals this week in Paris. The challenge this year involved creating a concept for a new Diesel beauty product range for men. BR Trends came up with the Boosterizer, an anti-aging meets sunscreen beauty complex in chewing gum format. We approve their choice of model.
All pictures by Yuri Sardenberg.