The 2nd Annual Brazilian Fashion Awards
took place on Wednesday night, and it was such a joke that I felt embarassed to write an entire post about it. As expected, designers Gloria Coelho and Alexandre Herchcovitch took home the awards for Womenswear Designer and Menswear Designer of the Year, Raquel won Best Female Model, and Lenny got the award for Best Swimwear Collection. And while I am totally cool with that, all the other categories must have been either bought or voted by a panel high on crack. Juliana Jabour, a designer who's been in the business for at least six years, won Best New Designer, and left everyone perplexed as to why she was even running for that. Model Carmelita was the New Face of the Year, even though she is as much of a new face as Viviane Orth is, and Michael Camiloto won Best Male Model, a category in which the biggest Brazilian boys of the year such as Max Motta and Marlon Teixeira weren't even nominated. Stylist Flavia Lafer was awarded Best Fashion Blog, possibly for her extraordinary ability to take pictures from Jak & Jil's Blog and repost them with a comment in Portuguese. And for the most shocking moment of the evening, Vogue Brazil
won Best Fashion Publication, which I find almost dangerous. I mean, giving an award to Vogue Brazil
for the quality of their work is like petting a rottweiler in the head and giving it a treat right after it bites off the arm of a child or something. Just saying.