Dissecting The Fashion Rocks Live Broadcast

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Watching the online live broadcast of Oi Fashion Rocks last night was almost as difficult as watching the McQueen spring 2010 show. From what I was able to watch online, I can already tell you that VJ turned actress turned TV presenter Fernanda Lima as the host was a terrible choice. The girl is gorgeous, but she presented the show as if she were sitting on a plastic chair at the beach drinking beer with her friends and cutting her toenails at the same time. Sounds funny, but the overall effect was not cute, and neither was her hairdo and her first two outfits.

As thrilled as I am that Rio got to host the show this year, it was my least favorite Fashion Rocks concert to date. The version which will be broadcast on TV across the globe at a later date may be edited differently, but the overall feeling I had last night was that there was very little fashion on display, and almost no rock. I wish there had been a little more focus on the runway shows, which were cut down to approximately three minutes each, especially when Katie Grand was responsible for the styling. I sort of also wish Katie Grand had to style the performers and some celebs for the red carpet because if it hadn't been for the amazing Grace Jones there would have been nothing actually worth reporting.

Diddy opened the show singing I'll Be Missing You as a tribute to Gianni Versace (I know, wtf right? What is Diddy doing at Fashion Rocks? In Rio?). Brazilian singer Geanine Marques and her Stop Play Moon added a much needed dose of rock to the event during the Alexandre Herchcovitch runway show, Ciara got in the way of the models at Givenchy, Estelle was great at Lenny, and Mariah forgot to introduce Calvin Klein's Francisco Costa at the end of the show (probably because she was so desperate to get out of that corseted number she was wearing). Thank God for Grace Jones, who brought the arena down with Pull Up To The Bumper and Slave To The Rhythm at the Marc Jacobs portion of the show. So major. Mr. Jacobs wasn't there, but no one really cared after watching Grace Jones in action. She was literally the best thing about the whole event.

It was announced at the end of the show that the Fashion Rocks will take place in Rio again next year. If you missed the live broadcast, videos of a few of the performances are available at Oi Fashion Rocks Brasil.

Watch a video of Grace Jones' performance after the jump. Pictures coming tomorrow.

Comments

Grace performed 'pulled up to the bumper' at another Fashion Rocks years ago ... Think it was perhaps one of the times London hosted.

Grace perfomed pull up to the bumper at the original fashion rocks in 2003 to the stella mccartney collection. I have to say i am mostly disappointed by this show, and by how the brazilian guests dressed for the event. Also, why would anyone assign mariah carey to anything that can be described as minimal?

I also have to say how disappointing it was to watch. I have to agree with you in every level, adding how boring it was.
=(

If it is really happening in Rio next year, I really, really hope they get it right. =/

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