DOM Magazine Shuts Down Again. Is Brazil Ready For Gay Media?

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Brazilian gay magazine DOM, which had changed publishers earlier this year, has shut down circulation again. Currently published by Fractal, the same publisher of gay porn magazine G, DOM was shut down not only because of the recession and the difficulty in finding advertisers willing to support a gay publication in Brazil, but also because of internal management issues. At the time being there is no forecast of when the magazine will be available in newsstands again.

With DOM off the market, we are left with only one significant gay publication in Brazil, Junior, which is very sad in the sense that I felt both magazines complemented each other. DOM catered to a more mature and mainstream gay readership, while Junior offers a bit more of an underground approach to a younger readership. I liked that we had both, each pushing different boundaries, setting different standards, and getting advertisers used to the idea of an untapped gay editorial market in the country.

I do not get very personal or political here on MIB, but it upsets me to see that the same global companies which advertise on international publications such as Out and Têtu refuse to advertise on gay publications through its Brazilian branches. If I were to list the Brazilian brands which refuse to lend clothing to a gay publication, you would be surprised. Some of them have been featured in editorials from international gay magazines, but do not agree to be featured in a national gay publication in fear that it will be harmful to the image of the brand. Sort of shocking when you know gay customers represent probably a third or more of their businesses.

With an extremely professional group of editors behind it, DOM was the only gay magazine of its generation to manage to get renowned actors and models to pose for its covers. I hope it will be back on newsstands at some point, with stronger support from advertisers in the country.

Comments

Maybe it is time to reveal the names of such homophobic brands then? I sure would hate to be wearing a Brazilian brand that refuses to feature in a gay publication and I am sure most of my gay friends wouldn't wear them either. Why don't we ever get to know more of this through blogs such as MIB or from industry-specific bloggers such as Marcelo Cia and/or Andre Fischer? Maybe taking it personally and making it more political is exactly what the Brazilian gay media needs to do if it wants to survive and become relevant... Or are we just a bunch of pretty faces who cannot stand up for what we believe? I will deeply miss DOM Magazine.

I think the public has right to know what kind of public the brand of their choice is targeting. Publishing the list of brands under, name of, say, "extremely hetero friendly brands" should strengthen the image of the brands and corresponding brand managers should be pleased.

This "snub" has nothing to do with sexuality. This is about race. Read between the lines. It doesn't take a rocket scientist to know what "brand" they are targeting. I hope this will wake up Brazilian publications who refuse to use models darker than a paper bag. Now THEY get to feel the racial burn!

Good! Maybe if they put REAL gays on the cover somebody would give a damn.

there's not only Junior being published in Brazil as a gay magazine! you forgot there's Aimé too!

I dream of a day when the market for gay-oriented consumer products and art will have the same order of magnitude as the hetero-oriented market.


2500 years ago, the artists focused much more on the naked male body than on the naked female body. Male beauty was more popular. Which leads to the conclusion that the potential exists. We just need to loose our prejudices.

I may not be alive to see it, but I predict it will inevitably happen.

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