Who Is This Ad Targeted To?


When mass retailer C&A announced that Caroline Trentini, Emanuela de Paula, and Alessandra Ambrosio were signed as the new faces of C&A in Brazil, the last thing I actually thought about was the  topless ad campaign above. I guess if it has worked for Calvin Klein, why not give it a shot? If teenage girls don't respond to it, I am sure teenage boys will.

FYI, the campaign was shot by Brazilian Paulo Wainer.

Marc In São Paulo, Madonna, La Bündchen, And The Controversial New CK Jeans Commercial

  • Marc Jacobs did not attend the opening of his first flagship store in Brazil last week in São Paulo, but has already confirmed that he will be landing in the city on March 20th to check up on things.
  • Madonna has decided to extend her Sticky & Sweet tour. She will be hitting the road again this summer, playing cities in Europe in which she did not perform last year, and possibly Australia. Get your wallets ready.
  • Models.com goes backstage at the menswear shows in Paris. Check out pictures at Dior Homme for the amazing selection of new Brazilian boys.
  • Boy blog Ohlala Mag debuted a brand new design.
  • Australian swimmer Ian Thorpe is definitely not dating his Brazilian friend Daniel Mendes.
  • Gisele has signed on as the new face of Rampage for two seasons. The ad campaign was shot by Mario Sorrenti, and People.com has an exclusive behind the scenes look.
  • The February cover of Vogue Brazil will feature three top models: Viviane Orth, Bruna Tenório, and Daiane Conterato.
  • Watch the steamy new Calvin Klein Jeans commercial shot by Steven Meisel which has been banned from TV. 


Exclusive Polas Of Francisco Lachowski


Made In Brazil has just received new polas of Supermodel Brazil winner Francisco Lachowski, who made his runway debut this season in Milan and was booked exclusively for Dior Homme in Paris. Check them out after the jump.

The New Supermodel Of The World


Tayane Leão, winner of Ford Supermodel of the World, shares the Brazilian love.

Thanks Matthew for taking the picture.

Major Hotness Factor At The 1st Annual Hollywood Brazilian Film Festival


Actors Rodrigo Santoro, Reynaldo Gianecchini, and Matthew McConaughey (accessorized with Brazilian girlfriend Camila Alves), attended the opening of the 1st Annual Hollywood Brazilian Film Festival at the Egyptian Theater last night. The three-day event will screen select feature and short films by leading Brazilian filmmakers, raising public awareness for the Brazilian culture.

More Fernando Bacalow


Ex-Big Brother Brazil contestant Fernando Bacalow works his tanline and tattoos for photographer Marcio del Nero in the members-only section of his spread for Terra's The Boy. Since most of you in the northern hemisphere do not have access to the images, I uploaded them on a new photo album which you can check out through the link below.

PHOTO ALBUM: Fernando Bacalow (Warning: NSFW)

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