Thanks to Sergio Ripardo at Folha Online, I came across Meta Na Sua Cabeça, a new AIDS prevention campaign developed by Brazilian gay dating site Disponivel. The project is certainly the first of its kind in the country, and involves a contest of amateur x-rated pictures, a design contest for banners promoting safe sex, and a NFSW video teaching guys how to properly wear a condom (which so far is my favorite part of the campaign).
Rules for the contests have not been released yet, but I will try to keep you posted. Click here for the educational video in case you need a reminder of how to play safe (Warning: NSFW).
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