On Sunday, November 12, Nike is expecting 120,000 people in 9 different countries in Latin America to put on their running shoes and jog for 10km. The campaign to promote the event features athletes completing the slogan "When I cross the finish line..." In Brazil, one of the many ads has a hot guy saying "Quando eu cruzar a linha de chegada, quero dançar Dancing Queen. Que foi? Cada um, cada um" (I want to dance Dancing Queen. What's wrong with that?). Gay points to Nike on that one.
If you need one more excuse to join in, 10% of proceeds will be donated to CUFA, an organization which promotes education for the youth in the favelas of Rio de Janeiro through sports and cultural expression.
BTW, if any of you has pictures of the ad mentioned above, please email it to me.
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